Activating the endogenous motive force of agricultural industrialization, promoting the optimization of rural economic structure, industrial transformation and upgrading, and increasing farmers'income continuously are the "bullnose" of rural work under the new normal situation, which should be placed in an important position and play a leading role.
Agricultural Industrialization Enters a New Normal State
China's rural land system gives farmers contractual management rights, and the transformation of rural management mode has enabled farmers to have production autonomy, improved productivity level, enhanced the effective supply of agricultural products, broadened the field of farmers'employment, extended rural labor from production to secondary and tertiary industries derived from production, and extended agricultural industry. The chain is connected to the table by the head of the field. With the deepening of rural reform and opening up, the industrialized management of agriculture is full of vitality, which strongly promotes the sustained, healthy and rapid development of rural economy.
Anhui Province attaches great importance to and vigorously promotes agricultural industrialization. By the end of 2015, the processing value of agricultural products in the Province amounted to 915.15 billion yuan, more than 3 million migrant workers engaged in secondary and tertiary industries, 36.9% of farmers'income came from agricultural industrialization, 5,922 provincial leading enterprises were fostered, 10 enterprises were listed and 36 enterprises entered the international market. Agricultural industrialization leading enterprises, as a new type of management subject, have promoted the increase of farmers'income, the development of agricultural economy, and accelerated the pace of running well-off society.
Entering the new normal, agricultural industrialization is facing new problems and challenges. The processing value of agricultural products has increased continuously from 25.1% in 2013 to 15.6% in 2014, and only 9.1% in 2015; with the expansion of the scale of loss-making enterprises, nearly 20% of loss-making enterprises will be in 2015; the trade deficit of agricultural products import and export will continue, with a trade deficit of $402 million in 2015.
Entering the new normal and facing new challenges, we need to strengthen our confidence, promote supply-side structural reform, stimulate innovative vitality for agricultural industrialization, adapt to the new normal, and build an upgraded version of agricultural industrialization transformation.

Agricultural Industrialization Should Adapt to the New Normal State
In the process of rural economic development, agricultural industrialization has played a tremendous role of traction. Facing the new requirements of rural economic development under the new normal conditions, we need to broaden our horizons, reform and innovation, stimulate motive force, seek vigor and drive development, so as to make the operation of agricultural industrialization contain vitality, full of vitality, and give full play to the development of rural economy. The indispensable organic carrier function of exhibition.
1. Consumption upgrading leads to industrial upgrading. The price of the same product in the market varies greatly, such as rice, more than 10 yuan per kilogram of high-end products, 2 to 3 yuan of ordinary products and more than one yuan of low price; the price of different breeds and quality of livestock and poultry products also varies significantly; the price of dairy products from ordinary fresh milk to the addition of probiotics, lactic acid bacteria and other microorganisms is more than twice the price of ordinary fresh milk.
2. New consumption leads to new formats. The food produced by an enterprise in Anhui Province with cereals and miscellaneous grains has adapted to the consumption patterns of various market groups and promoted the formation of a well-known crude grain processing enterprise in the whole country. The tea garden managed by a tea company has been leased to urban residents at a price of 10,000 yuan per mu, and the enterprise has realized low input and high income.
3. Product consumption extends to service consumption. At present, the service industry derived from industry is full of vitality. For example, farm entertainment, leisure farms, holiday villages, tourism and other services not only provide agricultural products consumption, but also extend to information, communications, transportation, culture, health and other complex services, the level of service is gradually improving. Converting the advantages of rural natural resources into tangible assets and sharing them not only enlarges the consumption of agricultural products, but also provides more and more innovative service consumption.
4. Groups-oriented general consumption develops towards diversification, regionalization and personalized service. This requires the integration of the supply level of agricultural industrialization and the promotion of market demand. For example, tea is popular in the south, green tea is popular in the north, and black tea is popular in the north. The high-income group pursues famous tea and brand, pays attention to leaf shape and color, and the middle and low-income group pursues fragrance and taste.
5. Enhance the quality and safety to meet the demand of quantity. Under the new normal conditions, the production, processing and circulation of agricultural products require organic, environmental protection and green. The quality of products should be guaranteed in a more prominent position and the demand of consumers for healthy food should be guaranteed.
6. Agricultural products supply from domestic to international. Anhui has a large space for expanding international cooperation in agriculture, abundant resources, superior location and strong complementarity in agricultural external cooperation. Leading enterprises should be supported and promoted to go out, sell their products and bring in technology and talents.
7. Moderate scale of diversified business forms. Owing to the difference of entrepreneur's quality, environment condition and development stage, enterprise scale and organization form are various, including sole proprietorship, cooperation, consortium, enterprise group, and introduction of foreign enterprises. This diversified team, with diversified management modes, different scale of operation and active business format, is the new force of agricultural industrialization.

Accelerating the transformation and upgrading of agricultural industrialization
1. Promoting the reform of the grain industry. We should clearly see that the new normal is facing the new situation of the transformation from insufficient supply of grain production capacity to excess production capacity, from industrial expansion to transformation and upgrading, from factor-driven to innovative power, and from increasing supply to structural reform. In order to meet the new situation of maintaining grain production capacity and improving grain efficiency, the new requirements of increasing farmers'income should be met. We need to speed up the structural reform of grain industrialization: first, we should gradually carry out fallow farming pilot projects to expand the area of pasture and protect the soil fertility; second, we should speed up agricultural modernization and improve the level of land output on a moderate scale; third, we should promote a new round of grain science and technology revolution; fourth, we should introduce factory production mode to develop greenhouse greenhouse essence. Quasi-efficient agriculture; Fifth, to extend the industrial chain, develop intensive grain processing, and speed up the development of large grain provinces into rich and powerful provinces; Sixth, to promote the reform and innovation of modern agricultural demonstration zones, tap potential and improve grain productivity, and play an epoch-making leading role.
2. Accelerate the transformation and upgrading of traditional industries. In the new normal agricultural industry, there are low-level and repeated construction, excessive production capacity. In the traditional industries such as tea, silkworm, fruit, vegetables, livestock and poultry, aquatic products, there are also structural excess capacity. It is necessary to speed up enterprise transformation, product upgrading and market development. Infusion of intelligent, personalized and fashionable new consumption format, activating the endogenous power of industry, accelerating industrial transformation and upgrading. Making full use of Anhui's advantageous location, abundant resources and good quality of agricultural products, we will promote new rural management organizations to leap from low-level competition to high-level competition, from excessive product market to market control, meet supply and improve innovation demand.
3. Promote the multi-function of agricultural industrialization. It can provide services in leisure and vacation, tourism, culture and education, physical fitness, farm food and beverage, so that new supply can stimulate new consumption, make breakthroughs in understanding of agricultural industrialization, innovate in practice, embody achievements, and form consensus in society.
4. Efforts should be made to improve the consumption pattern of agricultural products. From the practice of Hefei City, Anhui Province, the consumer market of different groups is full of vitality. Zhan Jishi's food is still high-quality noodles, rich and convenient fast food for old Feixi hens, which stands out in the fierce market competition and is well received by the market. We can learn from Taiwan's in-depth tapping of tea industry, innovative demand, expanding the tea industry chain and innovating the effective supply of tea industry.
5. Stride into the international market. The international agricultural resources are abundant and the market is broad. There are structural surplus of agricultural products in Anhui province at present. However, there are huge complementarity between Africa, Russia and the "one belt and one way" regional agricultural resources and agricultural products consumption market, which can be mutually beneficial and shared with Anhui. In order to strengthen support, enterprises going out should enjoy the same domestic agricultural support policy; establish exchange rate guarantee mechanism; reduce the cost of inspection and Quarantine of export agricultural products; arrange special projects for agriculture to go out financially; strengthen team building, build network platform, and speed up the pace of agriculture entering the international market.
6. Establish and improve the modern network platform. We should give full play to the role of the network platform, build the platform of "Internet + agricultural industrialization", carry out the docking between leading enterprises and electric business, shorten the distance between supply and demand, reduce operating costs, and increase the efficiency of supply. Change the traditional consumption habits, change the consumption mode, make supply and demand convenient and smooth, promote cross-regional, cross-border and far from the market close to the state of the field and dining table, online and offline integration, market dynamic informationization, integration with the network connection.
7. Strengthen the team building of leading enterprises in agricultural industrialization. To cultivate a group of entrepreneurs with clear property rights, standardization of production, integration of technology, scientific management, standardization of operation, internationalization of market and full of vitality, and to take on the important task of leading the transformation and upgrading of agricultural industrialization under the new normal conditions.