China's agricultural machinery market is in a period of rapid transformation, which highlights the tremendous changes in market demand, the accelerated adjustment and upgrading of demand structure, and the increasingly prominent contradiction between the traditional overcapacity and the inadequacy of large-scale high-end products to meet the demand. These intricate situations determine whether China's agricultural machinery market will be able to meet the demand in 2016. A change is brewing.
Change: Rise of an Emerging Market
In 2016, along with the traditional market downturn, the rise of the new market is highlighted in four areas.
First of all, large-scale subsoiler has become the highlight of the market. In 2015, China's large-scale subsoiling machinery market made rapid progress under the combined effect of various favorable factors, with a year-on-year increase of up to three times. This growth trend will continue in 2016, showing relatively rapid growth.
Secondly, economic harvesting machinery is emerging. From the analysis of promoting the whole process mechanization in our country, we will concentrate on solving the six links of tillage, sowing, plant protection, harvesting, drying and straw treatment in the future, and the whole process mechanization of nine crops, including corn, rice, wheat, rape, soybean, potato, peanut, cotton and sugarcane, and the related agricultural machinery market. It will be driven by policy.
Third, the drying equipment bucked the trend. With the rise of corn grain harvester market, drying equipment market will grow rapidly in geometric series. The rapid growth of drying equipment production is closely related to the policy support of the central and local governments. Many provinces add 30% subsidies on the basis of 30% subsidies from the central government, and some regions have 80% subsidies. With the increasing of subsidies, the market will accelerate its development.
Fourth, the rapid development of animal husbandry machinery. In 2016, the market of animal husbandry machinery, especially large-scale silage machinery, will be warming up rapidly, and the annual growth rate is expected to reach more than 15%. The total area of grassland in China is 6 billion mu, ranking second in the world, which is four times the area of cultivated land. However, the productivity level of grassland and animal husbandry in China is still very low, and the output of meat, wool and milk in the same grassland is less than one-twentieth of that in the United States. At the same time, dust storm control also determines that the government's investment will be further increased, which determines that China's animal husbandry machinery market will usher in the spring of development.
Change II Large-scale and High-end Demand
Agricultural machinery industry will enter a new stage of specialization, scale and intensive development in an all-round way. In the field of agricultural machinery market demand, large-scale and high-end products will become the prominent features of 2016 and even the 13th Five-Year Plan period. From the development trend analysis, in 2016, agricultural machinery products will present seven major trends.
Trend 1: Develop to high efficiency and intelligence. Take tractor as an example, its development technology will present the following characteristics. One is to adopt the most advanced technology platform in the world. At present, foreign-funded brands such as John Deere, Samadou Itzfarr and Kessner Netherlands have adopted the most advanced technology platform in the world. Domestic enterprises such as China Yituo and Revo Heavy Industries have also basically succeeded. Secondly, in terms of SDF, tractors with less than 250 horsepower gradually change to power shift and transmission (electronic control). Thirdly, 250-400 horsepower continuously variable transmission (full electronic control and full hydraulic pressure) is realized. Fourth, the use of GPS positioning and navigation system.

Trend 2: Developing towards comfort and convenience, comfortable driving, simple operation and beautiful appearance will become the mainstream of agricultural machinery technology, such as requiring good cab sealing and air conditioning.
Trend 3: To develop economically and reliably, low fuel consumption will become an important development direction of the market in the future.
Trend 4: Develop to duplicate function, which can configure various agricultural machinery such as sowing, spraying, subsoiling, suppressing and so on to realize duplicate operation function.
Trend 5: Developing towards wide and large-scale, large tractors are developing from 140-270 horsepower to 400 horsepower, grain harvesters will further develop towards large feeding volume, and the market of transplanters will speed up its development towards passenger type.
Trend 6: Developing towards environmental protection, marked by the switch from engine country II to country III, environmental protection will have a profound impact on the agricultural machinery market, and engine emission upgrading will become a new normal in the future agricultural machinery market.
Trend 7: Specialized and individualized requirements are more prominent, and human-machine applicability requirements are higher.
Emphasis should be laid on both stock and increment
In recent years, the increment of China's agricultural machinery market is declining year by year, which indicates that the market demand is shifting from incremental trading to a new stage of structural adjustment with equal emphasis on stock and increment. The structural adjustment of agricultural machinery market demand in 2016 will run through the whole year.
From the stock analysis, the trade demand of agricultural machinery market in developed countries is mainly satisfied by the trade of second-hand agricultural machinery, and we are also developing in this direction. In the future, the trade of second-hand agricultural machinery and stock agricultural machinery will gradually expand. Agricultural machinery market will be driven by low-end scale in the past, and will be driven by stock renewal and high-end technology in the future. This is an opportunity worthy of enterprises'attention.
From the incremental analysis, large-scale high-end agricultural machinery will become the main driving force of the market in the future. With the transfer of agricultural machinery demand focus and the improvement of consumption capacity, it is objectively required that agricultural machinery manufacturing industry supply high-end agricultural equipment. In recent years, the increasing import of large-scale and high-end agricultural equipment means that there are two major changes in the demand for agricultural machinery in China. First, the demand for large-scale and high-end has gradually become the mainstream. The key is that we should have an exciting and effective supply and a reassuring quality of agricultural machinery products. Secondly, the demand for individualized and diversified products is becoming increasingly prominent, and the demand for agricultural machinery products with good quality and good service is very strong. If it can be activated effectively, it will form a huge driving force for growth and retain valuable resources.